Fundamental Marketing Principles

Requirements:

There is no prior knowledge required for this course

Description:

Introduction to Marketing is for people who have little or no knowledge of marketing. You may be a student having a little difficulty understanding the subject; you may be planning your own business, and need to get a head-start in the basics of marketing; or you may already be in business and want a few tips on how to improve your marketing.

Whatever the case, this course has been designed to take any mystery out of the subject and make it easy for anyone to follow and understand the basic concepts and principles.

In this course, we take away the “padding” and focus on the key points that you need to know. With this information, you will definitely have a good working knowledge of the basics of marketing and be able to put them into practice in a business scenario. Here’s what we’ll go over:

• Definition, purpose and process
• The marketing model, good marketing and the marketing process
• Market Research
• Strategic positioning
• Segment audits and relationship management
• Tactical mix-Four P’s
• The Marketing health check
• Writing the Marketing Plan
• Brand Management
• Portfolio Management

Who is the target audience?

Anyone who has an interest in learning the concepts and principles of Marketing.