The Four P's of Marketing

Course Description

This course introduces you to the foundational framework of modern marketing — the “Four Ps”: product, price, place and promotion. You’ll learn not just the theory, but also how to apply this framework in real-world marketing planning — whether you’re launching a new product, adjusting a pricing strategy, defining distribution channels or shaping your promotion efforts. The course offers practical guidance to help you think strategically about your offerings and market positioning.

 

What You'll Learn

  • What the Four Ps are, why they matter and how they interact as part of a holistic marketing mix.

  • How to apply the Four Ps when constructing a marketing plan or researching a target audience — from product design to positioning.

  • How to use the Four Ps in the earliest stages of product or service development, maintaining clarity and focus as you build your offerings.

Benefits of This Course

  • If you’re responsible for marketing or promotion of a product/service, this course gives a clear introduction to structured marketing strategy — helpful if you’re starting out or want to revisit basics.
  • If you work alongside marketers or collaborate on marketing-related tasks (even if you’re not a marketer by title), you’ll gain a better understanding of their work and how marketing decisions are made.
  • You’ll learn the value of taking a research-informed, strategic approach at every stage — from development to launch — which can improve efficiency and reduce wasted effort.
  • Because marketing done right can significantly increase sales or engagement, the insights from this course could help in growing revenue or improving the performance of your offerings.

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