Marketing Course
Core Marketing Principles
Learn fundamental marketing concepts and how to apply them in business scenarios.
Course Overview
This introductory course is designed for anyone with little or no marketing knowledge. Whether you’re a student struggling with the subject, planning your own business, or already in business and looking to improve your marketing skills, this course will give you a solid foundation.
We focus on the key points you need to know, removing unnecessary complexity to give you practical, working knowledge of marketing fundamentals that you can apply immediately in real business situations.
Who Should Attend?
Students learning marketing fundamentals
Entrepreneurs and small business owners
Professionals new to marketing roles
Anyone interested in learning marketing principles
Business owners wanting to improve their marketing
Requirements
- No prior marketing knowledge required
- Willingness to learn marketing fundamentals
Course Details
Duration:
6 Weeks (40 hours total)
Schedule:
To Be Determined
Format:
In-person with online materials
Prerequisites:
None
Certification:
MQA Accredited Certificate
Price:
Upon Request
Course Curriculum
Comprehensive modules covering all aspects of marketing fundamentals
Module 1: Marketing Fundamentals
- Definition, purpose and process
- The marketing model and good marketing
- The marketing process
Module 2: Market Research
- Strategic positioning
- Segment audits
- Relationship management
Module 3: Tactical Mix
- The Four P's of marketing
- Marketing health check
- Writing the marketing plan
Module 4: Advanced Concepts
- Brand management
- Portfolio management
- Practical application exercises
What You'll Learn
Key marketing skills and knowledge you'll gain from this course
Marketing Fundamentals
Understand core marketing concepts, models and processes.
Market Research
Conduct effective market research and segment analysis.
Strategic Positioning
Develop strategic positioning for products and services.
Four P's Framework
Master product, price, place and promotion strategies.
Marketing Plans
Create comprehensive, effective marketing plans.
Brand Management
Develop and maintain strong brand identities.
Ready to Master Marketing Fundamentals?
Join our next intake and gain practical marketing skills you can apply immediately.